The buyer–seller relationship plays an important role. Trust is shaping the sales dynamics between the buyer and the seller.
Trust is a strategically critical issue in any type of relationship because a relationship without trust is not really a relationship at all. Over long term, business success dependents upon a network of positive relationships.
Trust badges play an important role in establishing trust between Buyer and Seller A first level of trust is trust in technical competence and know-how. Clients and customers are looking for someone whose level of competence inspires trust.