You need your customers to leave point A (where they are now) and reach point Z (where you want them to be).
Your marketing message is to teach your leads how to move as close as possible to Z before you ask for their money. The closer you get them to Z, the more likely they are to buy from you in order to go the final few steps needed to arrive at your desired end result.
The Pain Motivator.
You can use the pain motivator, show your prospects all the dangers in the road from A to Z and how your product is the weapon they need to defeat those dangers.
You need to ask your leads if they are ready to buy to see how many answer with “yes.” They became a lead in the first place because they were interested in what your business offers. Some food for thought: if your business doesn’t ask for the sale your competitor will.
Offering a free gift or providing a special time sensitive discount is a great way to push leads to convert. The discount doesn’t have to be something outrageous and the free gift doesn’t have to have a high monetary value. The average consumer simply can’t pass up a free offer or a limited-time discount.
Should your service or product offer the potential to increase your lead’s return on investment, then make sure you remind them. Do it by asking them, “So, when are you ready to increase your revenue?” Reminding them that you are offering a solution that will help them make more money will often push them to convert.
The competition does not sleep:
Chance are that your leads are already being marketed to by your competitors, so you have to make sure that your emails stand out from the overly promotional emails that are likely to be flooding their inboxes. Sometimes less is better than overdoing.
A good way of converting leads is the follow up. Something like: “It has been over a week since we have heard from you. Did you have a chance to go over the materials and take a decision?” is a great way to apply the pressure while re-open the dialogue.