Bitcoin is the most inspiring example in business of modern times, the successful digital currency represents a new form of crypto-currency used to control the creation of new bitcoins and to verify transactions. Enthusiasts for bitcoin are Sir Richard Branson, founder of the Virgin Group; Bill Gates, the founder and ex-CEO of Microsoft; Eric Schmidt, former CEO of Google; the ex-US vice president Al Gore among others. The trust in the reliability of the blockchain, unfortunately the trust in the blockchain is not justified by criminal behaviour.
Bitcoin took off In 2015, with more than 100,000 retailers that followed suit accepting bitcoin payments through bitcoin payment processors such as Coinbase, BitPay and Binance etc. These retailers now include trust worthy businesses like Amazon, Tesla and Microsoft.
Not only due to Bitcoin's rarity and limited supply many who are part of the cryptosphere remain excited about the number of bitcoins that have been mined and also lost, and here Bitcoin has failed to deliver on trust.
Trust is needed to maintain a business profitable!
Trust is amiss in a lot of Crypto Business, people managing their business and stay aloft in their opinion they don't need a trust badge are plentiful, the arrogance of the leadership contributed to its downfall.
Much of the trust in Bitcoin comes from the fact that it above trust that it requires no trust at all. After all Bitcoin is fully open-source and decentralized. It did not stop hacking, fraud, exit-scams among others schemes. Only a continually trustworthy reliable business can inspire.